TY  - BOOK
AU  - KIM (Chan W);MOUBORGNE (Renee)
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
U1  - 658.802  23
PY  - 2015///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Management & Auxiliary Services 650
KW  - Marketing Management
ER  -