TY  - BOOK
AU  - REICHHELD (Fred);MARKEY (Rob)
TI  - Ultimate question 2.0: how net promoter companies thrive in a customer driven world
SN  - 978-1-4221-7335-0
U1  - 658.872  23
PY  - 2011///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Management & Auxiliary Services 650
KW  - Marketing Management
ER  -