TY  - BOOK
AU  - SMITH (P R);ZOOK (ZE)
TI  - Marketing communications : integrating offline and online with social media Ed 5
SN  - 978-0-7494-6193-5
U1  - 658.802 ZOOM 
PY  - 2011///
CY  - London
PB  - Kogan Page Ltd
KW  - Management
KW  - Marketing Management
ER  -