SMITH (P R);ZOOK (ZE) <br/><br/>
Marketing communications : integrating offline and online with social media Ed 5 

 - 5 
 - London  Kogan Page Ltd  2011 
 - xviii,483p  PB 
<br/><br/><label>ISBN: </label>978-0-7494-6193-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802 ZOOM