TY  - BOOK
AU  - HAWKINS (Del I);MOTHERSBAUGH (David L);MOOKERJEE (Amit)
TI  - Consumer behavior: building marketing stratergy Ed 12
SN  - 978-93-513-4479-7
U1  - 658.8342 HAWC 
PY  - 2014///
CY  - New Delhi
PB  - McGrawhill Education
KW  - Consumer Behavior
KW  - Marketing Management
ER  -