HAWKINS (Del I);MOTHERSBAUGH (David L);MOOKERJEE (Amit) <br/><br/>
Consumer behavior: building marketing stratergy Ed 12 

 - 12 
 - New Delhi  McGrawhill Education  2014 
 - xxxiii,776  PB 
<br/><br/><label>ISBN: </label>978-93-513-4479-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8342 HAWC