BOYD (Harper W);others. <br/><br/>
Marketing management: a strategic approach with a global orientation. 

 - 3 
 - Boston  Tata McGraw-hill  2011 
 - xxii,547  PB 
<br/><br/><label>ISBN: </label>71154299 
<br/><br/><label>Dewey Class. No.: </label>658.8   / BOYH