TY  - BOOK
AU  - George Sylvie
AU  - Wicks, Jan LeBlanc
AU  - Hollifield, C Ann
AU  - Lacy, Stephen
AU  - Sohn, Ardyth Broadrick
TI  - Media management: a casebook approach
SN  - 97808058612976
U1  - 070.1  
PY  - 2008///
CY  - New York
PB  - Routledge
KW  - General
KW  - Mass Media
ER  -