00445nam a2200181Ia 4500003000400000005001700004008004100021040000700062041000800069082002000077100001700097245006300114260003300177300001300210365001300223650001200236650001500248OSt20250703113007.0210423s2004    xx            000 0 und d  cAL  aeng  a070.1223bTUNM  aMark Tungate  aMedia monoliths: how great media brands thrive and survive  aLondonbKogan Page Ltdc2004  aviii,261  b525cINR  aGeneral  aMass Media