Mark Tungate <br/><br/>
Media monoliths: how great media brands thrive and survive 

 - London  Kogan Page Ltd  2004 
 - viii,261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General<br/>Mass Media
<br/><br/><label>Dewey Class. No.: </label>070.1  / TUNM