GUPTA (S L);RATNA (V V). <br/><br/>
Marketing of services: an Indian perspective text and cases. 

 - Delhi  Wisdom Publication  2005 
 - 346  PB 
<br/><br/><label>ISBN: </label>818954702x 
<br/><br/><label>Dewey Class. No.: </label>380.1 GUPS