TY  - BOOK
AU  - ELLIS (Nick)
AU  - FITCHETT (James)
TI  - Marketing: a critical textbook
SN  - 9788132110408
U1  - 658.8 ELLM 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications India Pvt. Limited.
KW  - textbook
KW  - Marketing
KW  - critical
KW  - a
ER  -