TY  - BOOK
AU  - HARVARD BUSINESS REVIEW
TI  - HBRs ten must reads on strategic marketing
SN  - 9781422189887
U1  - 658.8 HARH 
PY  - 2013///
CY  - Boston
PB  - Harvard Business School Press
KW  - ten
KW  - strategic
KW  - reads
KW  - on
KW  - must
KW  - marketing
KW  - HBRs
ER  -