PONGIANNAN (K) <br/><br/>
Advertising and brand buliding: principles and case studies 

 - New Delhi  New Century Publications  2012 
 - xii,194 
<br/><br/><label>ISBN: </label>9788177083156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>studies<br/>principles<br/>case<br/>buliding:<br/>brand<br/>and<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 PONA