TY  - BOOK
AU  - SMITH (P R)
AU  - ZOOK (Ze)
TI  - Marketing communications Ed 5: Integrating offline and online with social media
SN  - 9780749461935
U1  - 658.802 SMIM 
PY  - 2011///
CY  - London
PB  - Kogan Page
KW  - with
KW  - social
KW  - online
KW  - offline
KW  - media
KW  - Marketing
KW  - Integrating
KW  - Ed
KW  - communications
KW  - and
KW  - 5
ER  -