TY  - BOOK
AU  - MARTINEZ (Pepe)
TI  - Consumer mind: Brand perception and the implication for marketers
SN  - 9780749465704
U1  - 658.8343 MARC 
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - the
KW  - perception
KW  - mind
KW  - marketers
KW  - implication
KW  - for
KW  - Consumer
KW  - Brand
KW  - and
ER  -