TY  - BOOK
AU  - PILLAI (R S N)
AU  - BAGAVATHI
TI  - Modern marketing: principles and practices
SN  - 8121916976
U1  - 658.8 PILM 
PY  - 2012///
CY  - New Delhi
PB  - S. Chand & Co. Ltd.
KW  - principles
KW  - practices
KW  - Modern
KW  - marketing
KW  - and
ER  -