PILLAI (R S N) <br/><br/>
Modern marketing: principles and practices 

 - 4 Rev 
 - New Delhi  S. Chand & Co. Ltd.  2012 
 - xii,592 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>principles<br/>practices<br/>Modern<br/>marketing:<br/>and
<br/><br/><label>Dewey Class. No.: </label>658.8 PILM