TY  - BOOK
AU  - RUMELT (Richard P)
TI  - Good strategy bad strategy: The difference and why it matters
SN  - 9781846684807
U1  - 658.403 RUMG 
PY  - 2012///
CY  - London
PB  - -
KW  - why
KW  - strategy
KW  - matters
KW  - Good
KW  - Difference
KW  - bad
KW  - and
ER  -