TY  - BOOK
AU  - PADMANABHAN (V S)
AU  - MURTHY (H S)
TI  - Advertising and sales promotion: an Indian perspective
SN  - 9788190832281
U1  - 659.1 PADA 
PY  - 2011///
CY  - New Delhi
PB  - Ane Books Pvt. Ltd.
KW  - sales
KW  - promotion
KW  - perspective
KW  - Indian
KW  - and
KW  - an
KW  - Advertising
ER  -