TY  - BOOK
AU  - HAIG (Matt)
TI  - Brand success: how the worlds top 100 brands thrive and survive
SN  - 9780749462871
U1  - 658.827 HAIB 
PY  - 2011///
CY  - London
PB  - Kogan Page
KW  - worlds
KW  - top
KW  - thrive
KW  - the
KW  - survive
KW  - success
KW  - how
KW  - brands
KW  - Brand
KW  - and
KW  - 100
ER  -