TY  - BOOK
AU  - SARIN (Sharad)
TI  - Strategic brand management for B2B markets: a road map for organizational transformation
SN  - 9788132105220
U1  - 658.827 SARS 
PY  - 2010///
CY  - New Delhi
PB  - Response Books
KW  - transformation
KW  - Strategic
KW  - road
KW  - organizational
KW  - markets
KW  - map
KW  - management
KW  - for
KW  - brand
KW  - B2B
KW  - a
ER  -