TY - BOOK AU - MULIYIL (Hemachandra) TI - Marketing management: marketing research and consumer behaviour III BBM V sem U1 - 658.8 MULM PY - 2010/// CY - Mangalore PB - United Publishers KW - V KW - sem KW - research KW - Marketing KW - management KW - III KW - consumer KW - behaviour KW - BBM KW - and ER -