TY  - BOOK
AU  - SUTHERLAND (Max)
TI  - Advertising and the mind of the consumer: what works, what doesnt, and why Rev Ed 3
SN  - 9781741755992
U1  - 659.1 SUTA 
PY  - 2010///
CY  - Australia
PB  - Allen & Unwin
KW  - works
KW  - why
KW  - what
KW  - the
KW  - Rev
KW  - of
KW  - mind
KW  - Ed
KW  - doesnt
KW  - consumer
KW  - and
KW  - Advertising
KW  - 3
ER  -