SUTHERLAND (Max) Advertising and the mind of the consumer: what works, what doesnt, and why Rev Ed 3 - - Australia Allen & Unwin 2010 - xii,366 ISBN: 9781741755992 Subjects--Topical Terms: works,whywhattheRevofmindEddoesnt,consumer:andAdvertising3 Dewey Class. No.: 659.1 SUTA