TY  - BOOK
AU  - Mark Tungate
TI  - Media monoliths : how great media brands thrive and survive
SN  - 0749444037
U1  - 070.5 TUNM 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Reuters
KW  - MTV
KW  - monoliths
KW  - Media
KW  - how
KW  - CNN international
KW  - Bloomberg
KW  - BBC world
KW  - and
ER  -