Mark Tungate <br/><br/>
Media monoliths : how great media brands thrive and survive 

 - London  Kogan Page  2005 
 - viii,261p 
<br/><br/><label>ISBN: </label>0749444037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Reuters<br/>MTV<br/>monoliths<br/>Media<br/>how<br/>CNN international<br/>Bloomberg<br/>BBC world<br/>and
<br/><br/><label>Dewey Class. No.: </label>070.5 TUNM