TY - BOOK AU - SHAJAHAN (S) TI - Strategic marketing: text and cases: Indian perspective SN - 9788130912691 U1 - 658.8 SHAS PY - 2010/// CY - New Delhi PB - Viva Books Private Limited KW - text KW - Strategic KW - perspective KW - marketing KW - Indian KW - cases KW - and ER -