TY - BOOK AU - LEE (Monle) AU - JOHNSON (Carla) TI - Principles of advertising: a global perspective Ed 2 SN - 8130904748 U1 - 659.1 LEEP PY - 2007/// CY - New Delhi PB - Viva Books Private Limited KW - Principles KW - perspective KW - of KW - global KW - Ed KW - advertising KW - a KW - 2 ER -