TY  - BOOK
AU  - SHAH (Kruti)
AU  - DSOUZA (Alan)
TI  - Advertising and promotions an IMC perspective
SN  - 9780070080317
U1  - 659.1 SHAA 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - promotions
KW  - perspective
KW  - IMC
KW  - and
KW  - an
KW  - Advertising
ER  -