SHAH (Kruti) <br/><br/>
Advertising and promotions an IMC perspective 

 - New Delhi  Tata McGraw-Hill Publishing Company Ltd.  2009 
 - xxx,987 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>promotions<br/>perspective<br/>IMC<br/>and<br/>an<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 SHAA