TY  - BOOK
AU  - LAL (Rajiv)
AU  - QUELCH (John A)
TI  - Marketing management: text and cases
SN  - 9780070603950
U1  - 658.8 LALM 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - text
KW  - Marketing
KW  - management
KW  - cases
KW  - and
ER  -