KOTLER (Philip) and ARMSTRONG (Gary). <br/><br/>
Principles of marketing 

 - 8 
 - New Delhi.  Prentice-Hall of India Private Limited  1999 
 - xvii,610,I18 
<br/><br/><label>ISBN: </label>8120314095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658/85 UGC