TY  - BOOK
AU  - HOTCHKISS (George Burton)
TI  - Outline of advertising: its philosophy, science art, and strategy
U1  - 383/98 
PY  - 1946///
CY  - New York
PB  - The Macmillan Company
KW  - strategy
KW  - science
KW  - philosophy
KW  - Outline
KW  - its
KW  - art
KW  - advertising
ER  -