HOTCHKISS (George Burton) <br/><br/>
Outline of advertising: its philosophy, science art, and strategy 

 - New York  The Macmillan Company  1946 
 - xxvii,631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>strategy<br/>science<br/>philosophy,<br/>Outline<br/>its<br/>art,<br/>advertising:<br/>advertising
<br/><br/><label>Dewey Class. No.: </label>383/98