TY  - BOOK
AU  - Gupta S L
AU  - Ratna, V V
TI  - Advertising and sales promotion management an Indian perspective: : text and cases
SN  - 9788180548611
U1  - 658.82 GUPA 
PY  - 2011///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - promotion
KW  - perspective
KW  - management
KW  - Indian
KW  - cases
KW  - Advertising
ER  -