Gupta S L <br/><br/>
Advertising and sales promotion management an Indian perspective  : text and cases 

 - New Delhi  Sultan Chand & Sons  2011 
 - xxii,635p 
<br/><br/><label>ISBN: </label>9788180548611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>promotion<br/>perspective<br/>management<br/>Indian<br/>cases<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.82 GUPA