TY  - BOOK
AU  - George E Belch
AU  - Belch, Michael A
TI  - Advertising and promotion: : an integrated marketing communications perspective Ed 9
SN  - 9781259026850
U1  - 659.1 BELA 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education (India) Private Limited
ER  -