00508nam a2200181Ia 4500003000400000005001700004008004000021020001800061040000700079041000800086082001500094100001900109245008900128250000600217260006500223300001700288700002100305OSt20250807114241.0210210b2018   xxu||||| |||| 00| 0 eng d  a9781259026850  cAL  aeng  a659.1 BELA  aGeorge E Belch  aAdvertising and promotionb: an integrated marketing communications perspective Ed 9  a9  aChennaibMcGraw Hill Education (India) Private Limitedc2018  axliii,1016p.  aBelch, Michael A