George E Belch <br/><br/>
Advertising and promotion  : an integrated marketing communications perspective Ed 9 

 - 9 
 - Chennai  McGraw Hill Education (India) Private Limited  2018 
 - xliii,1016p. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Dewey Class. No.: </label>659.1 BELA