01336nam a2200241Ia 4500 OSt 20260216153800.0 210210b2015 xxu||||| |||| 00| 0 eng d 9789351509240 AL eng 658.872 TUTS Tuten Tracy L 217735 Social media marketing Ed 2 2 Los Angeles Sage Publications 2015 xx,320p The book provides an interesting insight into how the power of social media tools can be harnessed to succeed in business, non-profit organisations and any situation that involves buyers, sellers, makers and users. Social Media Marketingeffectively demonstrates how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand's marketing communications and harnessing social media data to yield customer insights. This book outlines the 'Four Zones' of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part Marketing Management 217741 Solomon, Michael R 217742 071912 ddc BK 122035 122035 0 0 ddc 0 0 MAN AL AL 2021-02-17 Intact Bookhouse Pvt. Ltd, Bangalore-560050 395.00 1 658.872 TUTS 071912 2022-01-13 00:00:00 2021-12-29 2021-02-17 BK 0 0 ddc 0 0 MAN AL AL 2021-02-17 Prajwal Book Distributors, Bangalore-560061 395.00 1 658.872 TUTS 072851 2022-09-05 00:00:00 2022-08-26 2021-02-17 BK