01197nam a2200193Ia 4500003000400000005001700004008004000021020001800061040000700079041000800086082001700094100001800111245003200129250000600161260004100167300001200208520076000220700002300980OSt20260216153800.0210210b2015   xxu||||| |||| 00| 0 eng d  a9789351509240  cAL  aeng  a658.872 TUTS  aTuten Tracy L  aSocial media marketing Ed 2  a2  aLos AngelesbSage Publicationsc2015  axx,320p  aThe book provides an interesting insight into how the power of social media tools can be harnessed to succeed in business, non-profit organisations and any situation that involves buyers, sellers, makers and users. Social Media Marketingeffectively demonstrates how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand's marketing communications and harnessing social media data to yield customer insights. This book outlines the 'Four Zones' of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part  aSolomon, Michael R