TY  - BOOK
AU  - MATHUR (U C)
TI  - Brand management: text and cases
SN  - 9789351380467
U1  - 658.827 MATB 
PY  - 2015///
CY  - Bengaluru
PB  - Trinity Press
KW  - text
KW  - management
KW  - cases
KW  - Brand
KW  - and
ER  -