<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00647nam a2200241Ia 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20260206152634.0</controlfield>
  <controlfield tag="008">210210b2008   xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">13: 9780070660007</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">AL</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8 DOGR</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Balram Dogra</subfield>
    <subfield code="9">253851</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Rural marketing</subfield>
    <subfield code="b">: concepts and practices</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi</subfield>
    <subfield code="b">Tata McGraw-Hill Publishing Company Ltd.</subfield>
    <subfield code="c">2008</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xiv,352p</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Rural</subfield>
    <subfield code="9">253852</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">practices</subfield>
    <subfield code="9">253853</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
    <subfield code="a">Marketing Management</subfield>
    <subfield code="9">253854</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a"> Ghuman, Karminder</subfield>
    <subfield code="9">253855</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">062587</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">117691</subfield>
    <subfield code="d">117691</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Management</subfield>
    <subfield code="a">AL</subfield>
    <subfield code="b">AL</subfield>
    <subfield code="c">Management</subfield>
    <subfield code="d">2021-02-17</subfield>
    <subfield code="e">West Coast Paper &amp; Stationers Mangalore-1</subfield>
    <subfield code="g">225.00</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">658.8 DOGR</subfield>
    <subfield code="p">062587</subfield>
    <subfield code="r">2022-12-02 00:00:00</subfield>
    <subfield code="s">2022-08-22</subfield>
    <subfield code="w">2021-02-17</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
