TY  - BOOK
AU  - Orville C Walker
AU  - Mullins John W
TI  - Marketing strategy: : a decision focused approach Ed 5
SN  - 0070611432
U1  - 658.8 WALM 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
ER  -