TY  - BOOK
AU  - BERRY (Michael J A)
AU  - LINOFF (Gordon S)
TI  - Data mining techniques: for marketing, sales and customer relationship management Ed 2
SN  - 8126505176
U1  - 005.74 BERD 
PY  - 2006///
CY  - New Delhi
PB  - Wiley Eastern Pvt Ltd.
KW  - techniques
KW  - sales
KW  - relationship
KW  - mining
KW  - marketing
KW  - management
KW  - for
KW  - Ed
KW  - Data
KW  - customer
KW  - and
KW  - 2
ER  -