<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00496nam a2200169Ia 4500</leader>
  <controlfield tag="008">210210b2006   xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">81 7391 852 X</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">302.23 RAOM</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">RAO (N Venkateshwara)</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Mass communication: recent trends and future prospects.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New  Delhi</subfield>
    <subfield code="b">Kanishka Publishers, Distributors</subfield>
    <subfield code="c">2006</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">335</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Mass Communication</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
    <subfield code="a">Mass Communication</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">MATHUR (Prashant K).</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">SG04904</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">115466</subfield>
    <subfield code="d">115466</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Journalism</subfield>
    <subfield code="a">AL</subfield>
    <subfield code="b">AL</subfield>
    <subfield code="c">Journalism</subfield>
    <subfield code="d">2021-02-17</subfield>
    <subfield code="e">Shree Krishna Sahitya PrakaSansthan, Delhi-110007</subfield>
    <subfield code="g">1095.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">302.23 RAOM</subfield>
    <subfield code="p">SG04904</subfield>
    <subfield code="r">2021-02-17 00:00:00</subfield>
    <subfield code="w">2021-02-17</subfield>
    <subfield code="y">SG</subfield>
  </datafield>
</record>
