00379nam a2200157Ia 4500003000400000005001700004008004000021020001800061040001000079041001200089082001500101100001900116245003500135260004300170300000800213OSt20220221151734.0210210b2006   xxu||||| |||| 00| 0 eng d  a81 89612 18 2  aALc   aEnglish  a659.1 MALA  aMALHOTRA (S K)  aAdvertising and media research  aNew  Delhi.bOmega publications.c2006  a264