LEE (Kiefer) and CARTER (Steve). <br/><br/>
Global marketing management: changes, challenges and new strategies. 

 - New  Delhi  Oxford  University Press  2006 
 - xxxi,582 
<br/><br/><label>ISBN: </label>0 19 568215 7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 LEEG