TY  - BOOK
AU  - CRUIKSHANK (Jeffrey L).
TI  - Apple way
SN  - 0 07 061184 X
U1  - 658 CRUA 
PY  - 2006///
CY  - New  Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Apple Company Case Study
ER  -